A Briefing on Finding Your Why

Paul Keefe
5 min readJun 16, 2018

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photo by Matt Pierce (Instagram @wake.up.matt)

“He who has a why to live for, can bear almost any how.” — Friedrich Nietzsche

Who are you? What type of person are you? Do you let these labels define you? Do you have a passion?

We need meaning to help us make life worth living. Sometimes you can fight hard to make meaning of situations that should otherwise be left alone. It’s within our nature to try to piece things together. Especially when we don’t have control over something.

When it comes to finding/seeking meaning, we are often told the following well intended advice:

Follow your passion.

It seems almost over played. Like an easy set of words to fall back on when you are struggling to make sense of your life. “Just find your passion. Do what you love, and you’ll be happy.”

Here’s the something I tend to believe in most cases:

Passions and practicality shouldn’t get mixed up.

You can be passionate about eating pizza, drinking beer, and watching your Fantasy football lineup get pummelled every Sunday. But where is the practicality in that?

Or take becoming a fitness coach, personal trainer, or gym owner. We say to ourselves “I hate my job, but I really like working out. Maybe I’ll open my own gym,” but fail to realize you will probably have to work more, not less! Most gyms fall through in their first two years, all started by some desire to follow their passion.

We often look to outliers as examples, stating things like, “So and so did, and look! They’re making a great income and living! They’re just doing what they love.”

What gets glossed over are the trials, and obstacles often standing in the way. The sweat equity, and discipline required day in, day out. And the mindset that you are doing it not for fame, but because it deeply does make you happy. Otherwise, we may become invested in our passions for the wrong reasons — money. We want to bridge that so called “work:life” balance by blending our passions with our jobs.

Here’s the better advice, which I have pulled from two great speakers on leadership, purpose, skill development, and career leverage:

We must build unique skills that will directly serve your purpose, which you can then use to leverage into remarkable work/jobs that only you can do.

Cal Newport, author of So Good They Can’t Ignore You. (And many other great gems which I refer to often.)

And Simon Sinek, author of Start With Why. (Also a wildly successful TED talk.)

Newport calls this the “craftsmen mindset,” viewing your work as a never ending craft, which your are working on everyday. The satisfaction comes from the process and everything it holds. The opportunities and triumphs, as well as the obstacles and trials. This reminds me a lot of the ‘growth mindset,’ termed and popularized by Carol Dweck.

However before this can take place, you need to know why it is you will be spending so much time on these skills. You need to fully understand and embody your purpose. You need to find out your Root Driving Force.

First, grab a pen and paper and write down your main objective. Be as specific as you can. For example, don’t say “I want to lose weight.” Instead, figure out exactly how much weight it is you want to lose, and in what time frame i.e., “I want to lose ten pounds of fat in the next three months.” These are called SMART goals, an acronym for: Specific, measurable, actionable, realistic, and timely.

The next step of the process is to ask the question, “Why is that so meaningful to you?”

Try your best to take the time and think about why this goal is so damn important to you. ​Be concise. Try to summarize your why in one to two sentences.

Now, ask yourself why is that important?

And why does that matter?

Why is that?

Finally, why is that something your care so much about?

The final “why” is what we call our Root Driving Force. (If you have a more concise and clever name, please let me know!)

This is such a powerful exercise because it gives us deeper meaning and a reason for wanting to change our behaviours. Make sure you remind yourself of this final “Why” often. I suggest writing it down on a sticky note, or paper and hanging it somewhere you can refer to often. Your bathroom mirror, or fridge work great.

Toyota first started using the “5 Whys” exercise when it sought to refine it’s production line, cut costs, and create the world’s most efficient car manufacturing. Whenever a problem would occur on the assembly line, workers were encouraged to ask “Why did this happen?” and so on until the truth came forward.

Well, as humans we aren’t built like an assembly lines or as cogs in a machine. But we do seek meaning and belonging. Hopefully this brief exposure to the craftsmen mindset, and finding your why will help you add a dose of practicality to your passions.

I will end off on the following story, which I am not sure of it’s true origination, but pulled from Sinek’s book, Start With Why.

A man came upon a construction site where three people were working.

He asked the first, “What are you doing?” and the man replied: “I am laying bricks.”

He asked the second, “What are you doing?” and the man replied: “I am building a wall.”

As he approached the third, he heard him humming a tune as he worked, and asked, “What are you doing?” The man stood, looked up at the sky, and smiled, “I am building a cathedral!”

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Paul Keefe
Paul Keefe

Written by Paul Keefe

A Canadian wellness coach starting deeper conversations around mindset and well-being / paulkeefe.substack.com/welcome